Case: Logo development and marketing kit for WOW service


  • What is done:

Case: Logo development and marketing kit for WOW service — Rubarb - Image - 1


Development of naming, logo and corporate identity of the company. These should be memorable, recognizable, colorful, evoke warm, “home” associations and the confidence that this is where you can find help.

Preliminary analysis

In Astrakhan appeared a new company providing services of technical maintenance and repair of internal engineering systems. It immediately began to position itself as the first company in the city that provides a full range of services of the highest quality.


Creation of an image of a reliable “home” company, a family friend who is ready to quickly solve the existing problems. Name is dynamic, emotional and stands out among its competitors. Development of the chosen idea both in design of logo and corporate style. As the basis of all options of corporate style is chosen yellow – the color of trust, openness, warmth of home, as well as blue – the color of confidence, focusing the attention of the audience.


On the basis of the selected archetype we have developed a concept with 3 options of naming to choose from. Verifying its uniqueness, we chose it: “Wow! Service.” We developed design of business cards, company letterhead, branded cars, advertising booklets and flyers. Then we came up with a corporate character – a hero who embodies the basic principles of the company.

Case: Logo development and marketing kit for WOW service — Rubarb - Image - 2
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