Marketing strategy for the brand according to the JTBD methodology

Name: MARKETING STRATEGY
Brand: Rubarb

With us you will understand that you are in a rocket with a definition of where to move, how to move and what result to get in the end

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What is a strategy for?

The marketing strategy will affect every part of your business and it should be tied to every part of your business.

Increase in requests and orders
Increase awareness
Bring a new product to market
Form USP
Find new markets
Enter the export market
Form a new brand
Sell a product/service for more

What is included in a marketing strategy

Desk research

Before entering the market, you need to carefully study it. Marketing strategy work begins with an analysis of the industry your brand belongs to. Having seen the full picture, having studied all the details of the field of activity, we begin to explore the strongest competitors. We audit the marketing activities of companies, their position in the market, how they communicate with consumers and methods of promoting products.

Qualitative research

We conduct qualitative research when we want to establish the reasons for the decisions made to choose a product or service. The study consists of in-depth interviews. With this method, we can find the true need of the consumer.

Quantitative research

Quantitative studies (consumer studies) are based on numbers, allowing you to assess the prevalence of the studied parameters, as well as their magnitude: market share, fame, etc.

Strategy session

The strategic session is held with the key persons of the company. It can take place both online and offline, the main purpose of the meeting is to discuss the hypotheses that we formed during desk research and decide on the key goals, values and objectives of the company. The session helps managers to abstract from the company's operations and think strategically.

What is included in the development?

Marketing strategy

Communication strategy

Brand strategy

In-Depth Interview with Stakeholders (DM)

Desk research

detailed briefing with the client
market analysis (categories)
hypotheses

Interview with the target audience

definition of target audience
formation of questionnaires
recruiting
conducting in-depth interviews
drawing conclusions

Insights and creative idea

on the basis of research, we form the client's goals/tasks/pains and present them
we form a USP by a collective brainstorm

Scaling

description of the target audience, formation of the mission/vision/values
company history positioning
tone of communication
information transmission channels

Launch and analysis

description of target audience for communication
TA insight
communication message
creatives
building a communication ecosystem (information transmission channels)
media plan

Price

from 5300$

from 3200$

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Sometimes to understand the problem and identify the problem you need to simply talk to an experienced person

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