Case: website development, advertising video and photo/video shooting for Citek

Client:

  • What is done:

Interview with the client:

Case: website development, advertising video and photo/video shooting for Citek — Rubarb - Image - 1

PROJECT OUTCOMES

A modern website with a laconic design and user-friendly online store has been developed.

As the result of the website update the conversion rate has increased by 2 times.

Website user retention rate has increased by 60%.

Task

Update the website, orient it to the premium segment, focus on the image of the studio and its unique style of the projects. Develop e-commerce website for selling branded designer furniture.

Initial analysis

The status of the design studio, its competence and the level of services have grown, therefore the website functionality needs to be updated and expanded.

Target audience

Case Citek
The client's target audience is B2B and B2C markets. The priority segment is commercial and private interiors of premium class.
B2C Market

33%

B2B Market

67%

The new design of the website, its structure and general concept will help to form the image of a reliable company operating in the premium segment.

STAGE 01.

Updating the company's website

Before

Before

After

After

CORPORATE SITE

  • - performed professional shooting of ready interiors from Citek studio for favorable representation of studio's portfolio
  • - website update contributed to the correct positioning of the company, as a premium class
  • interiors development studio
  • - developed responsive website design
go to the website

Responsive design

PERFECTION IN DETAILS

Smart interior design creates perfect space, and smart website design - easy and unobtrusive perception of information. A modern approach and attention to detail - this is what Citek design studio focuses on.

more info

STAGE 02.

Designer furniture online store

Case: website development, advertising video and photo/video shooting for Citek — Rubarb - Image - 2

Convenience and style

- implemented minimalistic thought-out search system allows choosing the interior objects by categories, collections or types of products
- each product has a separate page with a detailed description, a series of photos from various angles, as well as examples of use in the interior
- the development of the online store was focused on the simplicity of the functionality, the flexibility of the admin panel and the lack of restrictions for the content manager


STAGE 03.

Creating advertising video

SERVICE FOR IMPLEMENTATION OF YOUR IDEAS

Videoinfographics

Using character animation, we've managed to reveal the essence of the Razom project, as well as clearly and easily explain the way this professional platform works. Bright illustrations help the viewer understand the process of user interaction (designer or architect, supplier of materials, producer, retailer) at razom.ua - from the sketch to the finished product.

Interview with the client

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