Entie and Rubarb have launched a major redesign of the engineering brand

When we talk about the power industry, we picture giant transformers, miles of cables, and complex circuits. But behind it all lies the “heart” of the system—the electrical switchgear that keeps cities lit. The Entie Group has been creating these hearts since 2009. And we at Rubarb have created a new digital identity for them that matches their scale.

More than just a factory

Entie isn’t about reselling boxes. It’s about complete self-sufficiency. Imagine a structure that has it all: from its own design bureau and metalworking plant to an independent electrical laboratory and a fleet of specialized equipment.

They cover the entire turnkey cycle. The client doesn’t need to search for five different contractors—they receive a ready-made solution from a single responsible partner. It is precisely this idea of a “single powerful mechanism” that we have laid at the foundation of the redesign.

What we did: A major transformation

For large businesses, simply “being” in the market isn't enough. They need to speak the language of today. Our task was to transform complex technical processes into clear and stylish visual content. 

What was included in the project:

• Global redesign: We updated the logo, which has become a symbol of reliability and modern engineering calculations.
• Digital platform: We developed a website where every client can easily navigate the services—from design to maintenance.
• Visual marketing for exhibitions: We fully “outfitted” the team for the energy forum—from the design of massive booths to eye-catching banners and posters.

Investing in the Future: Cogeneration and Self-Sufficiency

Today, energy independence is not just a trend, but a matter of business survival. Entie is actively expanding its portfolio of cogeneration plants, which simultaneously provide both electricity and heat. At Rubarb, we helped highlight this focus in their communications. Now, both communities and large enterprises see that the future lies in digital networks and alternative energy, and Entie knows how to make it happen.

The result in numbers and emotions

The Entie team has already completed over 2,500 projects, ranging from sports arenas to strategic industrial giants. Every component of their equipment works flawlessly. Now their brand operates just as flawlessly.

We have united the scattered regional structures under the single Entie banner. Now it is not just an engineering group — it is a recognizable brand that proves: Ukrainian engineering is ready to succeed on the international stage.