Case: brand positioning and logo redesign for Best Potato

Client:

What is done:
Brand positioning
Logo redesign

OBJECTIVE

The company was needed to develop brand positioning for its target audience.

A logo redesign was also needed to increase brand awareness and customer loyalty.

PRELIMINARY ANALYSIS

Best Potato activity is the growth of potatoes for processing and production of frozen french fries.

TARGET AUDIENCE

B2B, restaurants, cafes, wholesale suppliers of the HoReCa segment, international trading networks, and foreign potato producers who have production in Ukraine.

STEP 01.

Development of brand positioning

Our task was to share the brand philosophy, its high standards in business and life.
Based on the analysis of the target audience of the brand, research on the competitive environment, determination of brand archetypes, we developed positioning with a focus on the rational and emotional incentives of the target audience.
The brand values, its functional and emotional advantages were highlighted. The philosophy, mission, and slogans for the company, as well as channels for disseminating brand information, were written.
A comprehensive guide to company branding is provided.

STEP 02.

Logo redesign

It was necessary to create a visually simple and catchy logo with deep meaning.
A developed bright logo in the minimalistic style emphasizes the philosophy of the brand and the used color schemes convey its nature.
The visual concept of the logo attracts attention and is easily perceived by the target audience.

PROJECT RESULTS

A comprehensive approach made it possible to create the correct brand positioning in the market and tools for interaction with the target audience. Brand positioning guidelines are also provided.

The developed logo emphasizes the brand concept, conveys the desired message to the audience, and increases brand awareness.