Logo, corporate identity, and brand hero design project for a marketing agency in Canada

Client:

What is done:
Logo
corporate identity,
and brand hero

CLIENT

“Rapid Marketing Strategies” is a Canadian company specializing in education services and coaching. We started to cooperate with the owner of this agency, who has more than 20 years of experience in the field of marketing. The main aim was to develop a logo, a corporate identity, and a character for the brand.

TASK 01

The main goal is to create the logotype and the corporate style for an educational agency. It was important to visualize the main criteria of brand identity, namely proficiency, knowledge, competence, and accomplishments. The client previously provided our team with a wishlist of fonts and colors that were desirable to use while working on the project. Also, we needed to create a unique character for the company “Rapid Marketing Strategies”.

STAGE 01

Logo creation

The sign consists of rhythmically growing ovals. The logotype is associated with the development and growth of the company after gaining profound knowledge. This sign also symbolizes support and educational help.
One of the embedded images is a sound wave, which means, the more knowledge the business receives, the louder it can declare itself.
Insight: This logo is easy to remember and transform into an identity element.
The main color of the logo is green lime, which symbolizes progress and growth. The ideas of evolution, growth, and acquisition of knowledge remain the main grounds of the concept.

STAGE 02

Creating corporate-style elements

After the logo was approved, we created the corporate-style elements, including corporate documentation (business cards, letterhead), branded design for social media (LinkedIn page, templates for Instagram), and marked signatures for email newsletters.

We also developed about 30 presentation templates, which can be used by RMS company both in the electronic version and in the printed variant for conducting their training sessions.

STAGE 03

Developing the character

A brand hero is a fictional character who helps the company interact with their clients. The character reflects the activities of the brand, helps the business create emotional connections with the audience and stand out among competitors.

We developed a character that would be used by the company to communicate with customers and would become the face of numerous educational conferences. The character's image was inspired by one of the company's founders: a coach who interacts with clients during lectures directly. The heroine has several variations, all of which are developed in the corporate color palette.

The company character will be used in all types of marketing communications: in branded products (handouts), at conferences, business meetings, and in advertising campaigns.

PROJECT RESULTS

The marketing agency "Rapid Marketing Strategies" actively uses all the materials created by our company. The developed logo, corporate style, and brand hero helped the agency stand out from the competition, create a positive image and evoke the right associations in consumers. The Canadian company was satisfied with the project, as well as the entire Rubarb team. This is confirmed by the fact we continue to cooperate with this client today and create new successful projects.