Case: Development of 2D Video and banner advertising for UKRSIBBANK
What is done:
Increase the conversion rate for registering a new Lady Card from Ukrsibbank. Present the "IT-Entrepreneur" program.
- Targeted advertising campaign
Lady Card cards: women with an average level of prosperity and above average.
"IT-Entrepreneur" program: workers in the field of information technology.
Development of banner advertising for Lady Card
Women Visa Lady Card is a unique offering for women, which includes all the benefits of payment cards of Gold and Platinum class, plus additional bonuses.
- the development fully takes into account the requirements of the brand-book;
- banners are designed in several sizes for correct display in different add units;
- advertising is optimized and targeted towards audience.
12000people - audience reach
8%conversion in the transition to the Landing-Page
+900new cards within 3 weeks
Creating a video in the infographics style
The IT world is not only codes, layouts, and everything related to high technologies. This is also a complex accounting calculations, as well as the need for competent documentation management. Ukrsibbank decided to simplify the life of entrepreneurs and developed a tariff package specifically for IT-business. Using character animation, we presented a new program and described its advantages. The video turned out bright, dynamic, but at the same time maximally informative and easy for perception.
- - developed a videoclip in the infographics style; the development period - 3 months;
- - presented and positioned the new "IT-Entrepreneur" program;
- - the video showing is aimed at the target audience - entrepreneurs in the IT business sphere.